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Black Friday Clutch



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Product Details

PRE ORDER UPDATE: 20 orders received 19/6/17 (75 needed for bag production)


The first video Avelina recalls watching of Black Friday, was her “10 Un-Goth Confessions” TAG. Freyja's lovable yet quirky personality & witty dialogue had Avelina instantly hooked. With almost 500,000 fans worldwide agreeing, hitting that subscribe button on her insanely popular Youtube Channel is a no brainer!

Hailing from New Zealand (only a short boat ride away from Avelina in Australia), Black Friday now resides in Germany with her husband, where she will continue on her path towards world domination.

Avelina is incredibly proud to have created what will become Black Friday's FIRST official piece of merchandise.

AVAILABILITY: The Black Friday sample is currently being made, and will be ready to present to Freyja at the end of June, 2017.

Due to the popularity we expect this bag to receive, we are now unveiling the design & taking PRE-ORDERS.

Please understand that the only way to secure yourself one of these Black Friday bags, is by pre-ordering yourself one now. We do expect them to sell out.

Please also understand that there will be quite a wait before these bags are shipped, as the aforementioned sample needs to be approved by both Avelina & Black Friday, before the bag is then ‘officially’ launched. (Consider this a soft launch).

To ease the wait, & as a thank you for pre-ordering the Black Friday bag now, all orders will receive a $20 voucher to use on ANY item at Avelinas online store. (This will be emailed to you after you have placed your order).

The launch video will be on both Black Friday & Avelina's Youtube Channels, shortly after they have received their samples. (We will both keep you updated with this via both our social media pages).

Once this bag is officially released, we will then need to obtain 75 pre-orders to cover the cost of manufacturing this bag before bulk production begins.

By pre-ordering one now, you are also helping Avelina & Black Friday cover the cost of their sample bags. (Which is incredibly expensive! - around the $1000USD mark).

WANT TO LAY-BY THIS BAG????  CLICK HERE for more info.


The front features an evil ‘bat wing’ inspired design, consisting of three ‘raised’ panels made from the sexiest goth material known to man; PU PATENT LEATHER.

Every material used within this bag are faux & VEGAN friendly, as this was VERY important to both Black Friday & Avelina.

The outside of this stunning bag is made from textured matte leather (faux), has Black Friday's beloved ‘Sigil Of Lucifer’ printed in metallic silver on the bottom left hand corner & 14 large silver rivets adorning the top of this deathly unique bag.

The top left of the bag features a wing made from the deepest & blackest of all materials; black suede. This gives the bag a lovely layered dimension up against the other materials used. Avelina's first material choice for this section was actually velvet, but when she learnt that black suede was significantly blacker than black velvet, she knew Black Friday would approve the use of suede instead.

This bag is 50 shades of BLACK, just like Avelina & Black Friday's souls.

The interior of the bag is lined with BLOOD RED suede leather & features a built-in makeup mirror,large interior zippered compartment & a plaque that readsBlack Friday by Avelina De Moray

The back of the bag also has a large 20cm back zipper for additional storage for important items (lined with black satin).

This bag will come with a removable & adjustable black shoulder strap. Strap length: 120cm

All hardware on the bag is silver.


  • Bag Length: 30cm
  • Bag Height: 14cm
  • Bag Base depth: 6cm
  • Strap length: 120cm (also adjustable)
  • Weight 875 grams

SHIPPING NOTE: Due to the crazy amount of metal attachments this bag has (14 spike rivets) please understand that it is a little dearer to ship internationally. Avelina makes ZERO money off the shipping.

SHIPPING COST (In Australian Dollars)

  • Australia: $15 
  • New Zealand: $16.50
  • Worldwide: $27.50

Black Friday will receive 25% profit from each bag sold.

Note: this product will be manufactured once we've reached 75 pre-orders. Therefore, this product will not ship immediately. We estimate that this item will ship 4 weeks after our pre-order quota has been met.

WANT TO LAY-BY THIS BAG????  CLICK HERE for more info.

Thank you! Black Friday & Avelina.

Viewing this item on your phone?
To view the images in the gallery, swipe right to left on the above photo.

Please note: Promotional photos of this bag will be released as soon as the sample has been made. Please do not be alarmed if the clutch is ever so slightly different to what is shown here, as this is a photoshopped simulation created by Avelina.

This bag design is protected by international copyright law. Copyright © 2017 Avelina De Moray.


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